For a second year in a row Garmin shelled out the big bucks for a Super Bowl commercial ($2.7 million for a 30-second slot in 2008 (not including, of course, production costs)).  So consumer GPS must have gone mainstream, right there with Bud Light and Hyundai, no?  Or Garmin must think that it is about to.

Garmin is doing the GIS industry a huge service.  If the job of marketing is to create demand for a product or service (Attention --> Interest --> Desire --> Action), Garmin is almost single-handedly footing the bill for raising awareness and creating demand for GPS/GIS services across the board (much like Google did back in 2005 by launching ‘Google Maps’).  Go, Garmin!

And that 13-yard Eli pass to Burress with 35 seconds left?  Wicked.  Go, Giants!