Is it "A" – the platform which most closely meets the organization’s goals and objectives, or "B" – the most affordable one? Or is it something else?

Anyone who has ever taken a multiple-choice test knows that the correct answer is usually "C". In our example "C" stands for “the platform for which the decision-maker or influencer have the strongest personal preference”.

I submit that the answer to our question is (20A+35B+45C). In other words, a decision-maker’s subjective preferences trump any individual objective criterion, and are barely outweighed by the sum of all objective criteria.

This is true in fashion as well as in technology. I call this “Entchev’s Law”.