TIME magazine on geospatial


In its March 8, 2010 issue, in an article titled "What Lies Beneath", TIME magazine tells its readers about a successful geospatial business. Geospatial Corp. uses 3-D mapping technology to locate underground utilities. Its CEO "estimates that in the U.S., utilities and state agencies collectively spend more than $3.5 billion annually to locate subterranean pipes." Nothing new for this blog's readers (except maybe the estimate). What is of interest to me is that the article appears in TIME, a mainstream publication.

Sponsored by ENTCHEV GIS Architects

As a long-time TIME subscriber, I remember the very first time a Microsoft ad appeared in TIME -- it was probably 1994 or 1995. Fifteen years later Microsoft is a household name. Will GIS will be a household noun by 2020?

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Posted by Atanas Entchev at 3/2/2010 7:57 PM
Categories: news,3D,Business,Maps,GIS Uses,GIS,2010,Technology
Tags: news 3D Business Maps GIS Uses GIS 2010 Technology
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  • 3/3/2010 8:58 PM Joe Francica wrote:
    Atanas...are you talking about Microsoft or MapInfo? Business applications of GIS were described in feature articles in Fortune and Forbes in the 1992-1993 time frame.
    Reply to this
    1. 3/3/2010 9:28 PM atanas entchev wrote:
      Joe:

      I am talking about a Microsoft full-page ad in TIME magazine circa 1994. It struck me, and I still remember it, because it was a crossover from geekery into mainstream.
      Reply to this
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