GIS elevator pitch: Summary of comments


First off, I want to thank Andrew Turner, James Richards, Bob Kull and Jim Cser for their comments (here is the original post). As promised, here is a summary of the comments (in the order they were posted):
  • Elevator pitches in general are difficult - but especially in the broad, fast growing, and widely misunderstood aspects of mapping and geospatial tools. (Turner)
  • Leveraging the common element of location to visualize and analyze complex data for better decision making. (Turner)
  • Nearly everything has a place and time - maps provide an excellent context in which to understand the relationships between otherwise disparate information. (Turner)
  • "Google maps on steroids" + an example of what the steroids can do above and beyond what people get for free on the web. (Richards)
  • GIS is the software and data used to analyze and inform relationships among data in time and space, much as Excel analyzes numbers and databases analyze words. (Kull)
  • "the intersection of maps and computers". (Cser)
  • a good elevator pitch must also include the WIIFM -- What's In It For Me? So we can say that A Good GIS Pitch = What Is GIS + WIIFM, or AGGISP = WIGIS + WIIFM. (Entchev)

Posted by Atanas Entchev at 6/10/2010 11:05 AM
Categories: blog, ENTCHEV, Business, profession, Google, GIS, GIS architect
Tags: profession blog elevator elevator pitch pitch Business GIS ENTCHEV GIS architect Google Andrew Turner James Richards Bob Kull Jim Cser
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